Mission and Vision

As the Alabama’s largest retail merchant association, our mission is to help our members achieve strong, and sustainable financial returns by aligning our members’ interests with the needs of our esteemed vendors.

We are equally committed in fulfilling our vendors’ interests in their quest to serve our consumers, and our community.

We intend to play an integral part of the community we operate by fostering community responsibility in our business practice, and integrating environmental sustainability into our long-term business strategy.