Why Partner with Us?
- UMA Preferred Vendor Endorsements, Prioritized Product Placement & Promotions
Every UMA Preferred Vendor will receive a UMA Preferred Vendor Endorsement. Every UMA member (more than 550) will honor the endorsement, and vendors will have preferred access to most of Alabama’s retail market share. This unprecedented exposure as a UMA Preferred vendor will allow vendors to market a new product, run seasonal product promotions, and access guaranteed shelf access. Vendors and members can initiate brand and marketing campaigns using UMA’s social media, website, and members services portal (currently in progress).
- Access to Board Members, Town Hall, and Annual Meetings
UMA will organize monthly town hall meetings and an annual General Body Meeting where vendors can access all of UMA’s advisory and general members. Vendors will have the opportunity to voice their concerns in all aspects of the affected business and verticals, including market state, changes in policy, performance of existing promotions, and strategies. Vendors and members will have the opportunity to network, discuss, and strategize for the future. We intend to initiate and build a longstanding and fruitful relationship using these networking opportunities.
- Weekly New Initiatives Newsletter & Vendor of the Month Website homepage Placement
We will distribute a weekly New Initiatives Newsletter to all our members and registered vendors. This will include industry assessments, best trade practices tips column, current state, and changes in government regulations. Vendors can promote products and services in the newsletter and guest author articles.
- Website Vendor Portal and Member Services Directory
Preferred Vendors have access to our personalized vendor portal, where vendor representatives can view existing and new UMA members, initiate communication, and follow up with each member. Vendors can view and analyze the performance of each location and their verticals using our state-of-the-art analytical solutions. They will have the capability to flag members for non-compliance, which then triggers a comprehensive review of that member’s location and practice.